Your brand isn’t simply a logo on your products, or your posters. Your brand is the sum total of every way the public interact with your business, from seeing your advertising, through using your products down to calling your helpline. If you’re trying to rebrand and appeal to more customers – or simply customers with more money to spend you need to understand exactly what about your brand is influencing customers.
The best way to get to know your brand is with a brand tracking survey. See this handy graphic for more details!