Today more and more businesses are realizing the importance of design and putting great focus on usability. Many established brands such as Airbnb and Pinterest are taking advantage of design and placing their users at the heart of their product.

No matter if you are a top web design agency offering design and development services, or a SaaS startup that is designing a product that enables users to simplify the process, or Consultant Company that has a handful of specialized customers. If you want higher retention of your product and customers, build your brand awareness and generate more revenue, it is important to put your users first, so that they get a product or service that they are happy to use and help them solve their problems.

Offer Unique Value Proposition

In this content saturated age, every brand is striving hard to stay ahead of the pack. Creating a great first impression is key, but making the users realize what you are offering is actually what they want is important. A unique value proposition is something that determines whether users leave or stay on your website. If truth be told, it clearly tells users how your products or services solve their pain points, what are the benefits of your products or service, and why should they consider your brand instead of your competitors.

Visual Content

Harnessing the power of visual content is the best way to connect with your audience. Provide information using visuals like images, graphs, infographics, screenshots, video clips instead of long, boring text. This will help users to quickly scan the useful information and retain more useful information quickly.

Remember, while adding visuals to your website, make sure the content supports your value proposition and fulfill users’ perceived expectations. In addition, it is advised to always come up with a unique and conversion-worthy content. Implementing an effective content strategy will allow you to better solve their pain points and allow users to connect with your brand.

White Space Matters A lot

Believe it or not, adding white space can do wonders, as a cluttered website can only confuse the brain. Adding white space to your website design can increase your conversion rate by 20%. A neat and clean website design can have a greater impact on user experience as there are many web design elements that can affect the mood of users. White space also plays a key role in lead generation. White space minimizes confusion, helps users to navigate the website and clearly understand the message your brand is trying to convey.

Focus on Call to Action

CTA buttons must be designed in a way that they attract users and perfectly fit the overall design of your website. Their main purpose is to get your visitors to perform a desired action, such as download an eBook, sign up for a free trial, subscribe to newsletter or submit a lead form. It’s not necessary to put CTA above the fold, all you need to do is to place them in the appropriate positions of the page and avoid being aggressive with visitors.

It is advised to include action-packed words such as try now, download, and other persuasive words to increase your chances of conversions. Make sure your call to action buttons are clear and easily convey the message so that users can easily take a desired action.

Improve Your Website Loading Speed

A website loading speed matters a lot and can have a great impact on user experience. A study suggests that more than 40% of users will leave your website if a website take more than three seconds to load. Therefore, brands should pay great attention to website loading speed to increase your website traffic and customer retention rate. Avoid using images that are too big, codes that are too bulky, and embedding media from external sources.

Over to You

When it comes to designing a website, it is important to put yourself in the user’s shoes. It is important to have a clear understanding of the psychology of web design so that you can intelligently show your customers how your company is providing the best solutions to their problems. You can consult a top web design agency to create a website for business that will help you get the results you need.

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